GRAPHIC DESIGN for PRINT
Marketing for Barista Pro Shop consists of monthly magazine print advertisement, as well as monthly and bi-weekly targeted offer program. As an in house graphic designer and photographer, Bic Vu pitched and designed print collateral that contributed to historically high quarterly sales.
Merchandise Design
Suggested and designed new customer "Thank You" merchandise. These coasters functions as a complimentary product to the company's primary business as a coffee supply distributor. Using existing branded ID, the merchandise calls for return purchases.
Graphic Designer: Bic Vu
Original Vectors: Clay Pot Graphics
COASTER FRONT
COASTER BACK
Merchandise Design: Ugly Sweater Coffee Cup Sleeve
Proposed and designed new merchandise that doubled as a holiday card. These ugly sweater graphics were printed on coffee cup sleeves, replacing the existing holiday postcards. The merchandise was a welcoming gift, and also were a key factor in Barista Pro Shop's partnership with a custom printing company.
Graphic Designer & Illustrator: Bic Vu
Coffee Cup Sleeve Design Process
DRAFT 1: Greeting card with image of coffee beans as reindeer track.
DRAFT 2: Coffee pairs (stock images).
DRAFT 3: Ugly sweater sleeve.
COFFEE SLEEVE GRAPHICS V.1. Difficult to read.
COFFEE SLEEVE GRAPHICS FINAL VERSION. Redesigned for clarity.
Print Ad Design
Pitched and executed new design for monthly magazine print ads. By experimenting with new photographic techniques, Bic was able to increase the visual depth and appeal of each product. Text and frame were adjusted to allow for more open visual.
Designer, Photographer, Stylist, & Copywriter: Bic Vu
Direct Mailer Design
Designed and restructured layout for monthly and biweekly direct mailer promotion cards. Stock images were combined with in house photographs to demonstrate product details. With a wide range of audience, each design and copy underwent multiple edits to clearly communicate the product on the front and offer detail on the back.
Designer & Co-Copywriter: Bic Vu
