I had the opportunity to work with the Adobe Fonts marketing team on exhibition booth design and digital photobooth assets for the rebrand launch at AdobeMAX. We leaned into the 2018 conference location being in Los Angeles to showcase new font foundries partners through designs for movie titles and posters. The project spanned across wide scales with type customization for 30 foot wide walls to personalized digital posters. We achieved the goal of immersing audience into a fun typographic environment.
Exhibition booth design for adjacent partners TypeNetwork, Positype, Morisawa, and P22.
Poster designs for the photo booth where participants can customize with names and photos.